Cool Marketing Thoughts

As an extension to the campaign I blogged about last week, LG&F created an outdoor event. Kids were sent out in the streets with notes they could pin on the backs of grown-ups in order to fool them. At school we used to do this with ‘kick me’ but that wouldn’t really have suited for this campaign, so instead the message on the notes were in the sense of “I’m a weirdo” and “Copy me” (aka Monkey me). People that had been fooled could read a message on the backside that contained information about the campaign.

Copy of the message:

“You’ve just been fooled by a Belgian child. Give children from the south also a chance to be a child. Start your own plan with Plan Belgium and become a Plan Parent. Surf to www.iederzijnplan.be”

The url translates as “Everyone his own plan”.

Site urls: Dutch version | French version

Concept (copy+ad): Johan Roelandt, Koen Van Deun (LG&F)
Creative Director: Paul Wauters (LG&F + Snow)
Strategy: Luc Libens (LG&F)
Account Manager: Elke Noels (LG&F)
Graphic Design: Lisa Allegretta (LG&F)
Webdesign: Elke Helbig (Snow)
Internet Producer: Carl De Mey (Snow)
Internet Strategie: Jonathan Detavernier (Snow)
Internet Development: MTFR
Animation & Dev Banner Campain: Bob Goor (Buroproper), Valentijn Steenhoudt (Snow)