Plan is an active community of children, supporters, staff and volunteers in over 60 countries. For over 65 years, Plan has worked with children to help transform their lives and bring sustainable improvements to their communities. Supporters across the globe sponsor nearly 1.3 million children in 45 countries, benefiting an estimated nine million other children. MTFR was asked by SnowByLG&F to design the new Belgian website. Although it doesn’t look like a massive interactive Flash experience, this site is exactly what it’s supposed to be. The atmosphere it creates, the emotions it triggers and the information it shares is size-made for the target audience. I really like the way the drawings from kids create a very special experience. The Flash is very smooth and and the site feels modern and up to date, which is pretty unique for an NGO (as far as I know).
I’m very supportive for this kind of initiatives. With just a little money, you can change the childhood of a kid in a faraway country of which you probably don’t hear much positive news. Offering chances to a better world, helping people progress. It’s like being the undercover hero. Every kid deserves a normal childhood, unfortunately most of the kids don’t have that. We can make a change. Time to make that happen. Virtual adoption would not only make you feel better, it doesn’t have to cost you much either. For a small amount of cash, you can create priceless dreams.
Dutch version | French version
Concept (copy+ad): Johan Roelandt, Koen Van Deun (LG&F)
Creative Director: Paul Wauters (LG&F + Snow)
Strategy: Luc Libens (LG&F)
Account Manager: Elke Noels (LG&F)
Graphic Design: Lisa Allegretta (LG&F)
Webdesign: Elke Helbig (Snow)
Internet Producer: Carl De Mey (Snow)
Internet Strategie: Jonathan Detavernier (Snow)
Internet Development: MTFR
Animation & Dev Banner Campain: Bob Goor (Buroproper), Valentijn Steenhoudt (Snow)
» Plan Belgium Guerrilla - Coolz0r - Marketing Thoughts
November 22, 2006 at 8:16 am
[...] As an extension to the campaign I blogged about last week, LG&F created an outdoor event. Kids were sent out in the streets with notes they could pin on the backs of grown-ups in order to fool them. At school we used to do this with ‘kick me’ but that wouldn’t really have suited for this campaign, so instead the message on the notes were in the sense of “I’m a weirdo” and “Copy me” (aka Monkey me). People that had been fooled could read a message on the backside that contained information about the campaign. [...]