In a recent post about these faded t-shirts that were sent in for nominations at the Golden Drum Awards shortlist, I ranted about the fact that the images didn’t had a decent product branding and that it was a missed opportunity to expose the brands to a large audience. Arno sent me these pictures of the same t-shirts, but then in a regular ad context. Apparently the other images I saw in the Golden Drum archive and blogged in the previous post were taken at the agency itself and only served to illustrate instead of being used as ‘real’ ads. Nice to know. Good thing is that I was right about the brand. It was P&G’s Ariel.
Agency: Saatchi & Saatchi (Budapest)
Advertiser: Procter & Gamble for Ariel
Creative Director: János Debreceni
Art Director: Sándor Haszon
Copywriter: László Nagy
str
October 31, 2006 at 2:33 pm
some real creativity from a hungarian source at last, especially remarkable since its about a washing powder (or gel or whatever)..I thought you can’t beat “9 out of 10 housewives would switch to Ariel”, ever – it all goes down to the objectives of the campaign I guess, you need to spread the spores out to the next generation as well…or middle aged chopper gang members.
“Hey BOSS, we’re out of gas and our jeans are dirty”
“No need for gas. Get Ariel gel. Only.”
Viktor / Hungary