I’ve blogged this campaign when it launched on September 13th, but I just came across these ‘individual’ ads (with an English copy) and thought it’d be great to add them to the blog as well. The elections are already behind us, here in Belgium, and the political candidates are still licking their wounds and cleaning up the mess. Most of the advertising was better than the content of what the candidates actually proposed. More women got elected, less middle-aged white men, which makes the campaign featured below a succesful one. These ads were clearly made for ‘international’ distribution, because the mentioned URL in the copy doesn’t even redirect to the original site.
UPDATE: 4:42 PM : MTFR just registered and linked the domain. It should redirect to the campaign website by the end of the day when the DNS settings are adapted. ;-)
Agency: LDV United (Belgium)
Credits: Stijn Klaver, Bouke Zoete, Tom Loockx
Creative Director: Werner Van Reck
Via: 24