MTFR just launched a campaign site they’ve done for agency LDV United. The site was created for the Flemish government and tries to tell those who are eligible to vote that the white middle-aged male is overrepresented on the voting lists and that maybe it’s time to opt for a ‘different’ candidate. A little diversity would balance the statistics a little more, and might create a window for ‘different’ cultures and people with ‘different’ backgrounds, so that problems could be approached with ‘different’ visions, which might trigger a new breeze to drift over old problems. The site is purely based on the ’send an e-card with a voice-over to your friends’ principle. Nice initiative. Cool graphics.
See the site to check out the e-cards and listen to the funny voice-overs.
Note: It’s a Flemish site, so the audio samples are too.
» Outside The Box - Coolz0r - Marketing Thoughts
October 18, 2006 at 3:43 pm
[...] I’ve blogged this campaign when it launched on September 13th, but I just came across these ‘individual’ ads (with an English copy) and thought it’d be great to add them to the blog as well. The elections are already behind us, here in Belgium, and the political candidates are still licking their wounds and cleaning up the mess. Most of the advertising was better than the content of what the candidates actually proposed. More women got elected, less middle-aged white men, which makes the campaign featured below a succesful one. These ads were clearly made for ‘international’ distribution, because the mentioned URL in the copy doesn’t even redirect to the original site. [...]