Cool Marketing Thoughts

This outdoor execution has been installed in Hong Kong, illustrating the light weight edition and toughness of the Volkswagen Polo. It’s a simple idea, but again it is proven that a simple concept can be very powerful when it’s executed in the right environment without overusing the props. I like the broken brick even better than when it’s just placed on top of the car. It’s not only making the statement better, it’s also more engaging and attracts the attention because of its ‘destructive’ appearance. When approaching, passers-by will notice the undamaged car and they’ll investigate the scene. A perfect chance to get in touch with the brand.

Agency unknown
Via Coloribus

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