Cool Marketing Thoughts

Somewhere in Germany, Bosch ran an outdoor ad for its ironing equipment by placing the steam holes of the iron over a sewer cover. The license plate reveals that the car in the background comes from Memmingen, Bavaria. Of course it could just be passing by so it’s not an indication the action actually took place there. Pretty weird they’ve used an English text in the ad itself instead of a German text though. Besides the fact that this is much like the Folgers ad, the same rules apply. From a distance it might look cool, but I don’t want my shirt to smell like that sewer, and the smoke coming out of it will definitely not smell like lavender, if you know what I mean. Better not come too close or you might add the wrong values to this product. ;)

Copy:
“Steam irons with motor-steam. Bosch. Invented For Life.”

Thanks, Tom & Luc