Folgers ordered a guerrilla campaign in New York and got this: smoking manholes in the street (you know, where the Teenage Mutant Ninja Turtles live in) were covered with a bird’s eye view of a (giant) cup of coffee to simulate warmth and freshness. Although I doubt it that the smell would be as attractive as a real Folgers cup, it’s a very good idea from Saatchi & Saatchi, New York.
via SeaSpace
A while ago, I uploaded a very rude commercial to YouTube from this brand. If you’re at work, better not crank up the volume. I don’t really know how real this commercial is, but umm… it’s out there, so I thought I’d link it. I’ll put it behind the ‘read more’ tag, because if YouTube is having problems again, it might take ages for my index to load and I hate that.
[Movie deleted, Profile deleted, Screw YouTube]
My Weblog » Blog Archive » links for 2006-04-24
April 24, 2006 at 11:25 am
[...] Coolz0r – Marketing Thoughts ยป Coffee Guerrilla (tags: foldgers ibt4im) [...]
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October 10, 2006 at 2:58 am
[...] this is much like the Folgers ad, the same rules apply. From a distance it might look cool, but I don’t want my shirt to smell like that sewer, [...]