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Coffee Guerrilla

23 Apr 2006

Folgers ordered a guerrilla campaign in New York and got this: smoking manholes in the street (you know, where the Teenage Mutant Ninja Turtles live in) were covered with a bird’s eye view of a (giant) cup of coffee to simulate warmth and freshness. Although I doubt it that the smell would be as attractive as a real Folgers cup, it’s a very good idea from Saatchi & Saatchi, New York.

Folgers

via SeaSpace

A while ago, I uploaded a very rude commercial to YouTube from this brand. If you’re at work, better not crank up the volume. I don’t really know how real this commercial is, but umm… it’s out there, so I thought I’d link it. I’ll put it behind the ‘read more’ tag, because if YouTube is having problems again, it might take ages for my index to load and I hate that.

[Movie deleted, Profile deleted, Screw YouTube]

 
2 Comments

Posted by Miel Van Opstal in Advertising, Campaigns, Marketing

 

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  1. My Weblog » Blog Archive » links for 2006-04-24

    April 24, 2006 at 11:25 am

    [...] Coolz0r – Marketing Thoughts ยป Coffee Guerrilla (tags: foldgers ibt4im) [...]

     
  2. » Bosch Outdoor - Coolz0r - Marketing Thoughts

    October 10, 2006 at 2:58 am

    [...] this is much like the Folgers ad, the same rules apply. From a distance it might look cool, but I don’t want my shirt to smell like that sewer, [...]