Cool Marketing Thoughts

Ah. I love it when a plan comes together. (or something alike) – I’ve posted an ad game while I was in Tunisia. It was about ‘guess the brand’, because I only had some images and none of the credits. One of the images discussed was for Mali Fresh Milk. Back then I didn’t knew because it was totally not clear at all what the message was. But now I came across the ad in the archive of ihaveanidea, with proper credits. So I thought I’d post it here, and then you’d know it as well. The image hasn’t become any clearer, but at least now it has some context. Here’s the full campaign. Enjoy.

Remarkable take on the subject is that in fact the milk makes the calf strong, and apparantly it wasn’t about the rodeo driver (cowboy, whatever) at all, but about the mini-cow. The other two images illustrate that very well too.

Client: Mali Fresh Milk
Title: Rodeo
Agency: CreativeJuice / G1
Creative Directors: Thirasak Tanapatanakul / Jirawut Dusadeepun
Art Directors: Jirawut Dusadeepun / Apikom Kiranuchitpong
Copywriter: Jirakitti Pitpiboolwong
Production Company: Remix Studio / Anuchai Secharunputong