Sometimes it’s really difficult to put a name on a brand if you’ve got no product link at all. I’ve received a lot of ‘cool’ images already by many people (thanks for that, by the way. You know who you are) but when I ask them where they got it all I get is ’some stupid site’. If I ask for credits, the answer as always negative. So. Then I end up with a stash of nice visuals but totally no information about them. On the one hand it means that the creator of the ad has failed to do his job right, that the copy wasn’t clear enough or the product not pictured well enough. On the other hand, there’s no other hand. ;) But we can play a game of ‘guess the brand’. I’ll go first:
I think the first ad is one for a brand of beds. Clearly the bed is too small for the people that are ‘being cosy’ in it. The kid is filming the situation to send the video to the store that sells beds so he can negotiate a discount for his parents.
The second ad is either for wooden floors (parquet), or for some sort of head wound disinfection product. It could also be for real Oriental nunchaku or nunchucks. I’m not quite sure. This one is a bit tricky.
The third ad is for a new breed of mini-cows. The copy reveals it’s for some sort of milk from the mini-cow, which would make every kid strong. It’s a general fact that mini-cows have more proteins in the milk and more vitamins as well. Which is good.
Rikea
September 1, 2006 at 12:19 am
You are so wrong on the first one. :)
They’re obviously lying more to the right of the bed in order to fit in the image. The odd thing is the kiddo filming their action. It must be something about the filming.
Robin Wauters
September 1, 2006 at 9:29 am
Fun game!
Ad #1: National Geographic Channel
Copy could read: “Exploring and sharing the best our planet has to offer. For decades”.
Ad #2: Wushu Academy – Study Martial Arts in China
Copy could read: “Learning is good. Just make sure you choose the right teacher.”
Ad #3: Your guess is as good as mine :) weird ad!
derekb
September 1, 2006 at 1:49 pm
First two photos are shot by Frieke Janssens (http://www.frieke.be/) for a Hebbes campaign by LG&F.
Hebbes is a Flemish classified ads / small-ads site and paper. Concept is along the lines of ‘Camera bought July 1st. Camera sold July 12th’.
Funny what you made of it!
Rishi
September 1, 2006 at 4:14 pm
1. i thought the ad might be for the video camera…something like, “capturing every moment, no matter how embarrasing” sorta thing. i think because the camera is situated in the middle, my eyes keep moving from the position of the feet, “hee hee” the the camera.
2. I definitely its for the floor, look at how much space that covers.
3. Are there really such things as mini-cows? I just thought it was an ad for milk, showing that its so good for you, even a midget-cow could handle bucking around a cowboy. haha.
Coolz0r
September 5, 2006 at 9:29 pm
Nice tries everyone ! You can always send in more of these crazy images to the address in the sidebar. Thanks for the pointer derekb !
» Mali Milk - Coolz0r - Marketing Thoughts
September 10, 2006 at 4:33 pm
[...] Ah. I love it when a plan comes together. (or something alike) – I’ve posted an ad game while I was in Tunisia, and one of the images discussed was for Mali Fresh Milk. Back then I didn’t knew because it was totally not clear at all what the message was. But now I came across the ad in the archive of ihaveanidea, with proper credits. So I thought I’d post it here, and then you’d know it as well. [...]