After the newspaper dispenser, Die Welt – the compact newspaper – came up with these fine ads from world leaders in their ’small form’. This reversed-aging thing looks really cute and it fits right in with the goal of this campaign, namely to point out that the newspaper is small and compact in size but big when it comes to news items (hence the political celebrities). I also think the use of the baby-versions of the leaders could indicate that Die Welt is ‘right on top of the news’, that they are in the front line of the information stream and bring stories of items that still need to develop. I love it!
Agency: Jung von Matt | via 24
albeenah
September 11, 2006 at 11:49 am
Bush has never been portrayed better!!! They could also translate this campaign into “getting to the essence, the truth of all things”…as Bush trully is in essence a kid playing with big guns…;) Really cool campaign nevertheless!!!