These two ads for PlayStation 2 scored a golden lion at Cannes. Both the ads are picturing fighters (a soldier and a boxer) and these fighters are worshipping a dude who’s sitting with his legs crossed, holding a PS2 controller. I really admire the freedom Sony PlayStation gives to the advertising agencies. Very ofter the ads really make a state-of-the-art point, where the details reveal the actual message. Instead of one or the other holy man/woman who is protecting them in combat, it’s the sacred gamer they rely on to guide them to victory. Nice. I’ll add them to the collection with pleasure.
Category: Entertainment & Leisure
Advertiser: Sony
Product or Service: PlayStation2
Advertising Agency, City: BBDO Chile, Santiago
Country: Chile
Creative Director: Cristian Schinadeerman
Copywriters: Matias Lopez/Marcelo Correa
Art Directors: Emerson Navarrete/Fernando Riveros
Photographer: Lautaro
Illustrator: Ricardo Salamanca
Typographer: Fernando Riveros
Account Supervisor: Janine Cooper
Advertiser’s Supervisor: Rodrigo Derpsch
Previous PlayStation Ads on Marketing Thoughts:
Puppet Mistress
Freaky PlayStation2 Ads
Funky PlayStation2 Ads
PlayStation Ads
PlayStation2 Chicken
Hulk PS2 Finger
Real Live Billboard
Cool PlayStation2 Ads
Zen of Design»Blog Archive » Playstation 2 Ads Worship the Gamer
July 11, 2006 at 3:32 pm
[...] Check them out. I really need to find the top one in higher resolution. • • • [...]