Cool Marketing Thoughts

I’ve been very intrigued by the Sony ad ‘Double Life’ from Frank Budgen ever since I saw it on TV somewhere in the last century, already a long time ago. There’s something magical about this commercial, something true in which I could find myself at the time. It’s incredible how this one ad can leave such an impression and cause such a stir on the internet. So I went to look for the clip and the text in it and I found some cool archives of overviews and reviews. One image of the clip really stuck by me:

Analogik has a long and detailed review of the clip with a lot of screenshots, so check that out if you want to see more.

“Lyrics”:

For years, I’ve lived a double life.

In the day, I do my job – I ride the bus, roll up my sleeves with the hoi-polloi.

But at night, I live a life of exhilaration, of missed heartbeats and adrenalin.

And, if the truth be known, a life of dubious virtue.

I won’t deny it – I’ve been engaged in violence, even indulged in it.

I’ve maimed and killed adversaries, and not merely in self-defence.

I’ve exhibited disregard for life, limb and property,
and savoured every moment.

You may not think it, to look of me,
but I have commanded armies, and conquered worlds.

And though in achieving these things I’ve set morality aside,
I have no regrets.

For though I’ve led a double life, at least I can say – I’ve lived.

Incredibly Powerful.
You can download the ad here (5,20 Mb – .mov) or check out the upload to YouTube:

Other Ads:

SAPS, Society Against PlayStation (5,23 Mb – .mov)
David Lynch’s “third place” ad (very cool!) + background info
60+ other PlayStation ads, both television and radio.
The Mountain of TWBA-London’s site
Mental Wealth Clip and review
PlayStation Porn Stars (nsfw)
Controversial French Ad