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Spicing Up The Catalog (II)

19 Jun 2006

A few months ago, a rather spicy marketing campaign kicked off to promote clothing. Shai Clothing made some interactive Quicktime movies with an innovative “pause to browse” technique and hot action to catch the viewer’s attention. Yeah, sex sells. We all know that. It didn’t take long for any followers to come up with a similar approach, this time for ‘techy stuff’. Electronic gadgets in an NSFW jacket await you if you go visit Cosmos’s Hitech Fetish catalog. All the images are downloadable as wallpapers, but I don’t think it’ll be wise to decorate your corporate environment with it. You’ve been warned.

Hitech-Fetish

Store: Cosmos, Austria
Thanks, Ben

 
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Posted by Miel Van Opstal in Advertising, Campaigns, Marketing

 

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