Cool Marketing Thoughts

The Shai Clothing line is taking things just that bit further with the 2006 Sexpacking Catalog. If you’re tired of all these semi-naked women and men dancing around in all kinds of commercials from kitchenware to hamburgers, this might be what you’re looking for. In three Adobe Flash movies, the interactive catalog is presented with roll-over motion controls. This means that you’ll be looking at a spicy movie where there are little green dots next to the clothing items the actors are wearing. Rolling over the movie wilt pause it, giving you the opportunity to explore the products that are shown. It’s a pretty daring concept, and it’s the first of this kind I’ve seen. These clips are definitely not safe for work. Seriously.

The catalog is downloadable in many types of formats. There’s a PC download (.mov), an iPod download, files for PSP and mobile and a source code to blog the clips. Since I’m not really sure how many people read this blog from work, I’m not going to blog the movie. I’m sure you’ll understand.

Shaï interactive catalogs include X-rated pornographic content intended for adults only. These catalogs can be downloaded for private use only,
and in no case should be transferred to non-consenting individuals or to minors.

The ‘Goodies’ section contains screensavers, wallpapers and track downloads. The audio has been produced specially for this project by nventa. The song you hear is called “No reason to be Shai” and it’s carrying the brand message.

Created by: agence7seven (FullSix Group)
Directed by: Hervé Bodilis
Produced by: Video Marc Dorcel
Starring: Oksana d’Harcourt, Sébastien Barrio, Titoff, Gamal Simon, Sophie Moon and Zafira.

Check out sexpacking.com | via MIT Adverlab