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BBC World In The US

18 Jun 2006

After the interactive billboard of BBC World, here’s another piece of journalistic objectivity: BBC World placed this billboard on a corner of Times Square with the statement “See Both Sides Of The Story”, stressing the impartial way and openness of their reporting. Pretty inspiring, and for a country like the US, where most of the news is ‘pre-approved’ or somewhat ‘adjusted’, BBC World anticipates on a growing feeling of distrust towards the existing news sources. I’m not saying the US has no alternative news sources, I’m only pointing out that most of the ‘giant’ TV channels somehow ‘alter’ the news a bit and that additional information from BBC World might add some extra background or context to some stories.

BBC  World on Times Square

Image from Room 116

 
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Posted by Miel Van Opstal in Advertising, Campaigns, Marketing

 

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