The execution of the ad is very simple yet effective. The billboard is for BBC World News and was placed in Midtown Manhattan for the ‘Now in America’ action. Passers-by could view a news photo and decide which of two different choices they supported by sending a text message with 01 or 02 to the numbers below the counters. Nice way to create interaction, I wonder what the final score was and if the pictures were replaced after a while.
Thanks Raven | via Deinde
» BBC World In The US - Coolz0r - Marketing Thoughts
June 18, 2006 at 12:30 pm
[...] After the interactive billboard of BBC World, here’s another piece of journalistic objectivity: BBC World placed this billboard on a corner of Times Square with the statement “See Both Sides Of The Story”, stressing the impartial way and openness of their reporting. Pretty inspiring, and for a country like the US, where most of the news is ‘pre-approved’ or somewhat ‘adjusted’, BBC World anticipates on a growing feeling of distrust versus the existing news sources. I’m not saying the US has no alternative news sources, I’m only pointing out that most of the ‘giant’ TV channels somehow ‘alter’ the news a bit. [...]