Smart Mini Garage

30 Apr 2006

Weird. I just posted the Mini Garage for Mini Cooper, and when I was checking my feeds, I saw this one on AdArena:

Smart Doggy Gate

Though I was really positive on the idea for the Mini, and about how cool they integrated the detail into ‘the big picture’, I can’t help to think this ad for Smart has something from a doggy-door, it feels like a cheap rip-off instead of a classy integration. Well. Nice try anyway.

Title: Cat Flap
Agency: JWT, Dubai

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Posted by Miel Van Opstal in Advertising, Campaigns, Marketing


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