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Archive for February, 2006

Mobile Auctions

23 Feb 2006

A new competitor in the online auctioning business is taking on eBay by offering a mobile alternative. ‘Hunt For It’ is a new online auction site with integrated mobile technology, which means that registered users can actively bid on any ‘hunt for it’ auction via their mobile phone. Registered users can sign up for text alerts so a buyer is no longer tied to his computer to monitor the bidding to make sure he wins.

Hunt For It

A new UK-based online auction site, ‘Hunt For It’ has launched today, offering free listings and mobile bidding from any network.

The site is set for launch on 1 March, and has been created by father and son team, Rikki and Martin Hunt. Martin Hunt, 16, pitched the idea of creating an eBay rival site to his entrepreneur father and current Chairman of Swindon FM.

Sellers receive 5p each time a text bid is sent and they can list all items for free. Hunt For It goes live with some 15,000 items across a range of categories.

Check out Hunt For It – via [Netimperative]

 
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Posted in 2.0 +, Mobile & VoIP, Technology

 

Sinister Beauty Experience

23 Feb 2006

Great site, great graphics, fascinating concept. After a few clicks forward, you’re asked to enter your name, a car brand and a car model, after that the countdown begins. Absolutely stunning experiental site for Audi’s RS4. Welcome to the Sinister Beauty.

RS4 XPerience 1

RS4 XPerience 2

Check out the Sinister Beauty website and become part of the experience.
- via [Petra S.]

 
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Posted in Advertising, Campaigns, Interactive, Marketing

 

Get Organized With Foldera

23 Feb 2006

From the ‘buzz about 2.0 applications’ department comes a link to ‘Foldera’, which inverts the sorting and filing paradigm. Foldera’s proprietary technology does the sorting and filing for you, and does this while you work, not afterwards as you do now. You’ll be amazed at how much time this saves an individual, let alone an entire business.

Foldera

Organize
your activities, teams, and information automatically

Share
everything or nothing at all

Notify
everyone at the same time when something changes

Archive
everything instantly

Secure
your critical information

Communicate
in the context of your projects and activities

Access
your work from wherever you are

Manage
your work from a single centralized location on the web

Personalize
your Foldera experience

Simplify
your work, save time, and make your life better

Sign up for free and try this. – via [bnox]

 
1 Comment

Posted in 2.0 +, Social Networks, Technology, Trends

 

Guerrilla Marketing For Fiat

23 Feb 2006

A very cool campaign for Fiat, the Italian car brand. Fiat also came up with the viral Sedici Contest on Google Earth I posted about earlier, so it seems they have found a marketing agency that uses contemporary techniques to grab the consumer’s attention. I like this style. I don’t know the name of the agency that released this guerrilla marketing parking campaign, but it’s a great idea. Of course, as Lana remarked in Adverbox’s comments, it stops working if a Fiat parks here.

Fiat 1

Fiat 2

The cardboard (sticker) next to the mechanic says:
“if it always happens to your car, change for a Fiat”

via [Adverbox]

 
1 Comment

Posted in Advertising, Campaigns, Marketing

 

VideoSift

23 Feb 2006

Jason recently pointed me to VideoSift, which brings you the best of GoogleVideo and YouTube. You vote on the videos that you like, and the good videos are sifted to the top of the page.

VideoSift

VideoSift is a web application that allows you to submit a link for an embedded video that will be reviewed by other users and will be promoted, based on popularity, to the main page. When a user submits a video it will be placed in the “VideoSift Queue” area until it gains sufficient votes to be promoted to the main page. The original source for VideoSift is based on Pligg which is an English port of software written by Ricardo Galli. He was influenced by the extremely popular English technology site digg.com.

Check out VideoSift.

 
2 Comments

Posted in 2.0 +, Interactive, Social Networks, Video

 

7 Principles Of Marketing For Google

23 Feb 2006

Nathan points to Niall Kennedy, who has posted pictures of a few signs from Google, including “The 7 principles of Google marketing”.

They are:

  • Results must be trackable
  • Promote trial
  • Let others speak for you
  • Data. Not hype.
  • You’re smart. And your time matters.
  • We’re serious. Except when we’re not.
  • Big ideas move us
7 Principles
 
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Posted in Marketing, Search

 

eDonkey Going Down

23 Feb 2006

The federal police from Brussels, Belgium, has confiscated most of the eDonkey servers on tuesday. The servers, located in Zaventem (where the Brussels National Airport is), represented one third (1/3) of the download traffic of the eDonkey network. This network is mostly used for sharing illegal files such as software, music and video, tv series and games. The application that allowed this filesharing is eMule. Two of the confiscated servers kept logs of more than 2 million users and gave access to more than 140 million illegal files. The federal police will conduct further investigations.

eMule

 
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Posted in Ethics, Legal, Social Networks

 

Spoof Ads

22 Feb 2006

Heheh. Always in for a joke. Check out this gallery of spoof ads over at AdBusters. Absolutely hilarious !

Absolut

 
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Posted in Advertising, Humor

 
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