A very cool campaign for Fiat, the Italian car brand. Fiat also came up with the viral Sedici Contest on Google Earth I posted about earlier, so it seems they have found a marketing agency that uses contemporary techniques to grab the consumer’s attention. I like this style. I don’t know the name of the agency that released this guerrilla marketing parking campaign, but it’s a great idea. Of course, as Lana remarked in Adverbox’s comments, it stops working if a Fiat parks here.
The cardboard (sticker) next to the mechanic says:
“if it always happens to your car, change for a Fiat”
via [Adverbox]
Coolz0r
February 23, 2006 at 6:06 pm
http://www.briefblog.com.mx/archivos/2006/02/23/822.php