Guerrilla Marketing For Fiat

23 Feb 2006

A very cool campaign for Fiat, the Italian car brand. Fiat also came up with the viral Sedici Contest on Google Earth I posted about earlier, so it seems they have found a marketing agency that uses contemporary techniques to grab the consumer’s attention. I like this style. I don’t know the name of the agency that released this guerrilla marketing parking campaign, but it’s a great idea. Of course, as Lana remarked in Adverbox’s comments, it stops working if a Fiat parks here.

Fiat 1

Fiat 2

The cardboard (sticker) next to the mechanic says:
“if it always happens to your car, change for a Fiat”

via [Adverbox]

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Posted by Miel Van Opstal in Advertising, Campaigns, Marketing


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