Adverblog once again spots a very cool marketing game:
To properly celebrate (and of course take promotional advantage) of the upcoming Olympic games, Fiat has partnered with Google Earth to launch an extremely cool online competition. Under the snows of Turin and the Olympic valleys Fiat has hidden an exclusive Ferrari 360 Experience pass and four Fiat Sedici cars. The game (Sedici contest) challenges users finding on a Google Earth map the places where suche prizes have been hidden. The competition is also in English.
It’s quite popular, so it seems, because I had to try 7 times before I could enter the site. Hope it stays up !
Credits : [testaweb edv]
Try out the Sedici contest – via [Adverblog]
Coolz0r - Marketing Thoughts » Guerrilla Marketing For Fiat
February 23, 2006 at 12:06 pm
[...] A very cool campaign for Fiat, the Italian car brand. Fiat also came up with the viral Sedici Contest on Google Earth I posted about earlier, so it seems they have found a marketing agency that uses contemporary techniques to grab the consumer’s attention. I like this style. I don’t know the name of the agency that released this guerrilla marketing parking campaign, but it’s a great idea. [...]