Cool Marketing Thoughts

Axe/Lynx has launched yet another cunning website that just begs for interaction. The clickmore.com (nobody ever thought of taking that domain name before? How odd…) is a Flash based interaction zone that has 5 options with an equal amount of saucy vixens to promote these options. I picked the UK version, so I could have the english version of the campaign. In the game, you need to click, that’s pretty obvious. Every time you play a level, some prizes get unlocked (finishing level one reveals two wallpapers, and so on). Ending the game in style reveals sexy 5 wallpapers. You can also win a clicker, if you see the site you know why and how you can use it :)

In section two, you can learn what makes girls click. This section takes you to the joy of clicking, and describes what it means to be clicked or to click someone. It’s some sort of FAQ and tips in one section. In this section, there’s a ‘pimp my clicker’ chapter to define what kind of clicker a personality should have, and how he should wear it.

Section 3 is where the ad is shown. It’s the video section where you can see Ben Affleck collect some clicks on his run through town. In section 4 you can claim a clicker for your own.

Section 5 is somewhat weird, and depending on the country you selected, you get an entirely different site and prize. Belgians can win a trip to the party island Ibiza, UK fellow clickers can find a date in their neighborhood, Russian guys are taken to the axeffect.ru site and so on…

Check out Clickmore.com or if you go to the UK, find a clickable girl there

These are some ads that were tucked away safely somewhere in a folder on my hard disk. I’ll add them, just for viewing pleasure.

Also check out the Axe-feather site, if you didn’t see that already. It’s quite funny.