FeedWhip is a buzz/brand/site watching tool that does things you could do yourself if you have the time for it. FeedWhip tracks changes to websites and emails you if something has changed. For some companies it might be useful, but people who know how to work with the internet don’t really have a lot of benefits from it. With all the 2.0 tools around, it has become very easy to stay on top of the news and buzz. Then again, you might think of FeedWhip it’s a 2.0 company, and then you might become a user.
What FeedWhip does should be offered by any decent marketing agency to its customers.
Feedwhip is a service that detects changes to web pages. Feedwhip’s users are notified about these changes whenever the change matches criteria they specify. Feedwhip works with just about every web page on the internet, whether or not it provides an RSS feed.
You give Feedwhip the address of a website you’re interested in. Feedwhip will then check that website on a regular basis, looking for changes. When a change is detected, we’ll send you an email describing the change.
When you set up your subscriptions, Feedwhip also provides you with many options to determine what kinds of changes you’re informed about: big changes, little changes, or changes that involve links or images. You can even filter changes based on whether or not certain words are present.
It’s pretty cool they also scan for non-RSS sites and the changes in that site. Makes you wonder if they’re also going to look at the graphical side and details (lay-out, logo update), and not only the textual modifications.
Only one way to find out.
