A few cool ads from the Belgian front, for Lifestyles – a brand of ribbed condoms. I like the approach of the topic and the way they managed to picture this. Shows a lot of creativity and the photography is just splendid. They’re not too far-fetched either, and I guess anyone within the target audience will have at least a humoristic frown or a smile on his/her face when they think about the product’s benefits.
Agency: Mortierbrigade, Brussels, Belgium
Creatives: Niels Schreyers, Koenraad Lefever
Photography: Koen Demuynck
Thanks, Dave
Brandon
May 22, 2007 at 3:51 pm
This is one great ad executed three times. I still don’t understand why people can’t generate more than one idea for a campaign. Especially for condoms. Come on, people! It’s fish in a barrel!
Koen
May 22, 2007 at 8:29 pm
@ brandon
these ads are not supposed to be seen like here side by side. it’s a small campaign for a few different targetgroups. I really don’t see the problem…
sometimes it’s like this and sometimes it’s the other way :-)