Scratch Yourself

14 May 2007

Pretty cool stuff coming up: here’s a fun way to spread your love to your friends and relatives. Instead of sending them those boring images of the lastest family gig in attachment, why not make it interactive and add a chance to win some money at the same time? ScratchYourself is a Flash application that lets users upload an image and build a lottery-style scratch card from it. Once a scratch card has been created, users can email it to friends or embed it on their site. Users could create and embed these on their blogs, MySpace page, etc. The only downside is that the card has a 550 px width and it’s just a little bit too wide to fit in the template.

Product Details:

  • Scratch card creators can email their scratch card link to other people or use a code snippet provided to embed the scratch card on their Web site.
  • Scratchers move their mouse over the scratch area to reveal the message underneath.
  • Every day, Scratchyourself chooses two winning times. The first person to scratch after each winning time wins an Instant Prize of US$10, and the scratch card creator wins a Bonus Instant Prize of US$10. Scratchers may reveal a message entering them into a Daily Draw for US$50. Users can scratch multiple times to win an Instant Prize but can only enter the Daily Draw once per scratch card per day.
  • Winners can choose to be paid via PayPal, check or Amazon gift certificate.
  • The current Scratchyourself promotion runs until June 7, 2007. Scratchyourself intends to run a second promotion from June 8, 2007, with bigger prizes.

Example (unscaled version – click here) :

The setup is very easy. First you provide the name of the ticket (the blueprint stamp you see before you scratch) – Next you upload an image (300k limit) and write the caption (text in the bottom left corner), then you pick a color panel and then you login or register for free, to send it off. (took me 20 seconds). Simple, cool and very nifty.

Get your own at: Scratch Yourself


Posted by Miel Van Opstal in Uncategorized


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  1. Pvw

    May 14, 2007 at 4:02 pm

    Nifty idea, just one little remark: In order to win, you must be at least 13 years of age and you must live in the United States

  2. Monday Linkage: Reconciling "Me" with Me « The Official Lair of Daniela

    May 14, 2007 at 6:36 pm

    [...] CoolzOr -  You know what? Slideshows are old school. Get with the times, Grannies. Not only do I want to see 800 photos of your children at Chuck E Cheeze with laser beams shooting out at me during each transition, I want to feel like there’s a chance that by being forced to interact with such an abomination, you might win some money.  Because what are friends for right, other than to monetize? Enter ScratchYourself. [...]

  3. Coolz0r

    May 14, 2007 at 7:57 pm

    @ PVW, you’re obviously right, although I did blog this because of the concept. Too bad they didn’t scale this to the rest of the world, I agree… Now we’ll have to wait for a local agency to adapt the concept and bring it to us. That said… the idea is just plain brilliant. What a way to collect email addresses…