Cool Marketing Thoughts

It’s been a while since we’ve heard anything from Axe, the de-nerdifying shower gel that guarantees instant relief. I wasn’t worried at all since the latest campaign just kicked off in Europe a few days ago (I posted the US clip a little prior to the European launch here on the blog) - The ads below come from India, and despite causing a little stir and local riot every here or there, they look pretty ok to me and my European values. Everyone has his favorites, and yes, I have some too, but I never kiss and tell so don’t ask. ;-)

“Any excuse to get dirty. Axe shower gel.”

Agency: Lowe Mena, Dubai, UAE
Creative Directors: Dominic Stallard, Clinton Manson
Art Director: Dominic Stallard
Copywriter: Clinton Manson
Producer: Caroline Symmonds
Photographer: Clive Stewart
Via: AdsOfTheWorld