It’s almost here! The launch of “The Break-Up”, a video that a colleague of mine at Microsoft Digital Advertising Solutions has been working on. The little movie was started to highlight the relationship with advertisers and today’s consumer, and especially how that has changed. They’ve just wrapped up the filming and the final cuts have been shown to some other colleagues in the company. It highlights in a funny way how the relationship has changed, a simple message that many of us still need to learn though.
Geert Desager (my colleague) and Stef Selfslagh from Openhere started a blog called ‘Bring the love back!‘ a couple of weeks ago that built towards the launch and described the whole process including the initial agency briefing. Pretty neat, I think. The video was shot in LA by Caviar and has Claire Coffee and Brad Raider as actors, both with a track record including television series like CSI, Bones, …
For the movie they created a poster as well in true Hollywood style which you can see below. To be continued…
So, I admit, it’s late and I’m a bit tired and lazy. I would like to thank my other colleague Kris Hoet from CrossTheBreeze (and iBlogMustang) for writing almost every word of the above text. Really. Thanks. Next lunch is on me ;-)
deep
May 12, 2007 at 8:38 am
well, it’s really true Hollywood style. not bad!
http://www.advertolog.com/ – new site about creative ads (big prints & tvcs archive)
Kris Hoet
May 17, 2007 at 11:43 pm
Counting the words, that sounds more like a full dinner :)
Shane Vaughan
May 22, 2007 at 5:29 am
Hey…you never posted the video! you can see it here:
http://blog.balihoo.com/index.php/2007/05/17/bring-the-love-back/
Coolz0r
May 22, 2007 at 8:45 am
or here: http://experiencethemessage.typepad.com/blog/2007/05/the_break_up.html
No, I know, I’m actually trying to convert the movie into other (and portable) formats for Geert, the guy who set this up.
I was planning on blogging it soon though, but thanks for the pointer!
checart: » Blog Archive » The advertiser and the consumer break up
May 22, 2007 at 12:33 pm
[...] She is a consumer. He is an advertiser. All she wants is genuine affection. All she gets is loyalty reduction. The Break-Up. A story of love gone wrong.” That’s the synopsis from the makers of this comical video, created by Geert Desager and Stef Selfslagh of Belgian agency Openhere for Microsoft Digital Advertising Solutions. Read more at their blog, Bring the Love Back. Via Logic+Emotion and Coolz0r. [...]