Cool Marketing Thoughts

Nice idea from our Canadian creatives for the Science Alberta Foundation, a non-profit organization committed to increasing science literacy and awareness. The “nay-sayers” amongst the agencies worldwide can start their engines because yes, this only works if you are standing right in front of the side of the bus stop. Yes, it requires the viewer to interact and move his/her lazy ass to make the picture fit, just like the campaign for the Red Cross did. I still think it’s pretty cool to look at, given the context, topic, target audience and purpose. In this case I even want to pass on the fact that it’s weather sensitive, and yes, if the bus stop is empty and the weather is right it might still miss some of its effect. I just think it’s a nice idea. Not the greatest ever and not totally waterproof, but very nice.

Copy:
“Is invisibility possible?
Invent your future with a career in science.”

Agency: MacLaren McCann, Calgary, Canada
Creative Director: Mike Meadus
Art Directors: Brad Connell, Kelsey Horne
Copywriter: Andrew Payne
Via: AdsOfTheWorld