Cool Marketing Thoughts

For the launch of the new N95, Nokia ordered an interactive site with testimonials of enthusiasts and experts to talk about the future of the internet, of video sites like YouTube and their position in the market vs ‘old’ media… about the cool things about photography and online picture sharing and so on. The goal is obviously to create a certain image and atmosphere that suits perfectly with the possible target audience (market) for their latest multi-media device. The good thing about this branded site is that they create a platform for people to discuss the topics that have been created, and that in one way or the other it creates a community on itself. I received an invite to go to the press conference. Seems to be a great phone/camera/mp3/whatever.

Flying cars. Meals in a pill. Teleportation. Most of the time people’s expectations are based on hope rather than reality. But sometimes innovations happen that nobody expects – and the world changes faster than we could have ever imagined. The internet. The MP3 player. The digital camera. Yes, even the phone. In just a few years, our lives have changed completely. Today, the Nokia N95 starts a new and exciting future, building on the combination of all these revolutionary devices. Therefore, we’ve invited visionaries from across the technology world to share their insights into different parts of the future that got here early.

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Agency: TheseDays (be)