No, this isn’t a billboard for ‘The Entity’ or ‘Poltergeist’, even though it might look pretty scary if you walk by it at nightfall or in the dark. It might frighten children juuuust a little, but it’s in fact a billboard to promote Nitco’s wood-finish tiles. It’s up to you to decide whether they mean the wood is ‘very natural’ or ’still alive’. I just think it looks pretty impressive.
Agency: Brand David Communications, Mumbai, India
Creative Director: Josy Paul
Copywriter/Art Director: Sandesh Mangaonkar
Via: AdsOfTheWorld
Dean
April 16, 2007 at 4:23 pm
It’s impressive but, as you said, scary.
Marketrix
April 16, 2007 at 7:07 pm
It might have been effective, but definately agressive.