Also buried under the pile of email I’m working myself through (150 to go from 950, yeeey) was this beautiful campaign from Claudio Lima and his partner. This is a new campaign for a pro-bono client of theirs called “The International Rescue Committee”. I like the idea very much, of the IRC needing funds to rescue more people, and it’s a very nifty job. Imagine this in the real world, as an attraction on a fair or in a supermarket or a mall, where you’d have to put in real coins to save some small puppets in the field. I think it would be a great way to get some kids and even adults involved in the project. Nice work!
Copy:
“The IRC has been aiding and rescuing refugees from conflict areas for more than 70 years. Help at www.theirc.org”
Advertiser: The International Rescue Committee
Title: Claw Machine Darfur / Afghanistan
Agency: DRAFTFCB, NY
Creative Directors: Chris Becker, Rodd Chant, Richard Velloso
Art Director: Daniel Prado
Copywriter: Claudio Lima
Photographer: Keith Ross
Cool Cause Marketing « a kugel
April 8, 2007 at 7:30 pm
[...] (via Coolz0r.) [...]
michael
March 6, 2008 at 12:12 am
as a former IRC employee, I think this project totally sucks. War and “rescuing” people isn’t an arcade game. You guys should grow up! If anything, it’s offensive and simple-minded.
Then Michael's subconscious
April 8, 2008 at 1:36 am
Oh shit! I’m a fucking retard and i mised the point completely! Well, maybe i can get my “job” back and “rescue” some more “people”.