Personal Trainer

03 Apr 2007

Tijs Vrolix and Paul Henell both sent in this entry for the contest, it’s a business card for a Poul Nielsen, a personal trainer. I’ve seen the concept last year over at the A/D Goodness blog, so it’s not a new one, but I never blogged it here and I do like the idea behind it. The only thing is that you need someone to stretch the thing for you when you want to write the number down or type it into your cell. It’s impossible to read unless stretched apart and made out of very durable material, making it difficult to stretch.

Poul Nielsen

Agency: Publicis, Toronto
Via: A/D Goodness | Jaline (Flickr)


Posted by Miel Van Opstal in Advertising, Campaigns, Marketing


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  1. derekb

    April 4, 2007 at 10:07 am

    i like the card, but had just one remark. if you need to stretch it with both hands, how can you call or write down the number?

  2. Coolz0r

    April 4, 2007 at 11:22 am

    Very true. :)