Cool Marketing Thoughts

For a Casino in Venice, a luggage claim belt has been turned into a giant roulette a the airport. Although the message is quite clear (keep playing), I also spot a small sense of sarcasm in this execution. Not all luggage is being delivered, so if your falls on the belt, you’re lucky. Besides that, I’m expecting a lot more of this sort of advertising. There is no place on the airport where this amount of people (at least 100 per flight, presumably more) is waiting with such a high attention span to a common location. Everybody keeps staring at the belt to spot their stuff and it usually takes 10 to 15 minutes and sometimes longer before everything arrives. This is a very good place for an eye-catching campaign like this. They say the Venitian casino has had an increase of visitors of 60% since the ad is visible at the airport, but I’m pretty sure it’s a seasonal thing. I’m not sure ads work this well. If it’s true, dammit, let’s all do this :)

Agency: AdmCom
Creative Director: Maurizio Cinti
Art Directors: Andrea Ligi, Sergio Lelli
Copywriter: Rebecca Rossi
Via: Marketing Alternatif | Disruption