You wouldn’t believe how much fun it is to hit the brakes all of the sudden when some of your friends refuse to wear the seatbelt in the back of the car. But seriously… when you drive fast… the amount of fun decreases exponenitally as your speedometer crawls more to the right on the display. The degree of ‘yadda yadda-ness’ that is percepted by teens who’ve just passed their driving test, or even by youngsters who’ve been driving around for some time is quite high when ‘another grown-up’ comes to tell them about the dangers of driving without seat belt. That’s why the outdoor pictured below might help people realize what the consequences are. I think it’s a cool example of how you can reach out to a certain audience without falling back on a boring theoretical explanation.
Agency: Unknown Clement BBDO, Australie (via, and thanks Christophe)
Thanks, Diego
buzzismedia
March 22, 2007 at 8:45 pm
look this post for the agency’s name.
http://www.marketing-alternatif.com/2007/03/22/australie-la-technique-du-lance-pierre/
sicherheitsgurt « design.mir.was
July 1, 2007 at 9:03 am
[...] Kampagne aus Australien, die die Benutzung des Sicherheitsgurts auf der Auto-Rückbank fördert. ->Link Posted in [...]