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Honk If You’re Horny

20 Mar 2007

The entire month of March, Radio Vilvoorde – a radio station in the suburbs of Brussels – is giving away a car for free. For the competition they broadcast the sound of a car horn three times, spread over the day. The listener who sends a text message to the competition number the fastest after the car horn sounded for the third time is being called. If he/she knows the secret word that has been revealed during morning broadcast hours, they win the car. (Apparently a Lancia)

Sunbeam

I know, I know… it’s been done before. I just thought it was funny. It must be a pain in the ass for everyone who works in a shop with the doors open in the city center, or for construction workers on some construction site. Hahah. Man, if it was up to me, I’d be driving through Vilvoorde honking like crazy all day. Eat that, radio advertising!

 
3 Comments

Posted by Miel Van Opstal in Advertising, Campaigns, Marketing

 

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  1. Uw Moeder

    March 20, 2007 at 12:56 pm

    Radio Vilvoorde? Haha!

     
  2. Coolz0r

    March 20, 2007 at 1:00 pm

    :-)

     
  3. Rikea

    March 22, 2007 at 5:29 pm

    I notice you like how I renamed Q-Music. Must say: when your radio’s on, it’s very obvious when the horn passes. It’s a loud and long honk.