How weird. Two ads, two brands, two agencies… thousands of miles apart and exactly the same idea. Time to rethink the concept guys… the channel has been used, it looks great, but it’s time to switch the rifle from shoulder. The next agency that pulls a stunt like this better make it more remarkable. I have to add that the Belgian one is far less sophisticated because it uses a two-staged display, while the one in Chile uses four stages and it pictures the hand, which makes it more clear. On top of that, the message in the last stage is way better too. It’ll explain the message to the passers-by in no time.
Agency: JWT, Santiago, Chile
Creative Director: Leo Farfán
Art Directors: Matias Lecaros, Sergio Rosati
Copywriter: Matías Lecaros
Photographer: José Claro
Other additional credits: Ignacio Lanata
Via: AdsOfTheWorld
Copy: “Louverdrape – Efficient Window Systems”
Agency: Darwin, Belgium
Account: Karen Smessaert
Creation: Gaston Kooijmans, Maarten Hofman, Katrin Van Eycken
Production: Carine De Schaepdryver
Photographer: Roel Jacobs
Retouching: Magenta