It looks a bit like a¨Photoshopped job from a student, but apparently it’s not a demo case. The setup below was really executed outdoor, which makes it even more remarkable to me. Although I wonder that the billboard is being held by the taped, the roll is stuck on it is holding itself up. That’s a nice example of the product’s benefit. With the four corners of the billboard seemingly stuck by tape as well, the total overview of the ad delivers a nice experience to look at. Even if it’s a little tricked, it’s the illusion that counts.
Agency: Euro RSCG, Kuala Lumpur, Malaysia.
Creative Director: Case Deenadayalan
Art Director: Choo Chee Wee
Copywriter: Joel Lim.
Via: A/D Goodness
Fub
March 24, 2007 at 2:28 am
Nice application of alternative arketing!