The American Lung Association of Chicago has been organizing the Hustle Up The Hancock for over 10 years now. They’ve been raising millions of dollars in their quest to end lung disease. With the Purity samples, OfficeMax wanted to dramatize the perfume experience by highlighting a scent they’ve never experienced – clean air. 250 ‘samples’ of this new perfume were handed out at the Hustle Up The Hancock. By giving people an empty perfume vial, Purity caught people off-guard and drew their attention to the ALAC’s goal of improving the quality of the air we breathe.
Copy:
“The American Lung Association of Chicago is working hard to improve the quality of air we breathe. OfficeMax is a proud sponsor of the 10th annual Hustle Up The Hancock & American Lung Association of Chicago”
Agency: OfficeMax
Creative director: Mark Andeer
Copywriter: Mike Lightman
Art director: Matt Fluegel
Via: Houtlust
Ahmet
March 13, 2007 at 11:00 pm
Purity looks so ..great, simple and wonderfull colors
Carpark at Accure » Blog Archive » Fresh promotions
March 14, 2007 at 12:34 pm
[...] via Houtlust and Coolzor Posted in Around the globe, Promotional Products, Promotional Marketing, Creative, Cause [...]