This is a great example of why sometimes an ad needs no copy at all. The image set up is just strong enough so that anyone can understand what’s going on. Tabasco is known all over the world for being the hot and spicy sauce, the brand has a very strong image and that doesn’t need to be stressed again with words. Rather than falling back on some cheap one-liner, they opted for this amusing creation, and it’s a perfect match. It expresses exactly what you can expect.
Hot sauce. Very very hot sauce.
Thanks, Diego
Water please…
March 14, 2007 at 2:32 am
[...] effetti ha ragione Coolz0r. Certi esempi di advertising sono talmente ben riusciti che un copy sarebbe di troppo. Una semplice [...]
Mirco
March 15, 2007 at 2:59 pm
But this ad is really old. I blogged it in January 2006