To promote the Nike FREE Trainer 7.0 Paul Huang, creator of Nanospore, recently teamed up with animators Chris Riehl and Sean Starkweather to create a powerful anime movie. Commissioned as a short film, the video depicts the selling points for Nike’s new “Meta7″ shoe. The story was both illustrated and written by Huang. The characters, Anieruz (circle), Seveno (square), and Manipith (triangle), disappear from their oppressed lives and return transformed with new powers. Accompanied by a print and sculpture campaign, the pieces toured Asia debuting at Tokyo Designer’s week. The style is so weird it actually is an expression of art and emotions through a mixture of graphical techniques. Sort of like Pokémon meets Zune Arts meets Expressionism meets a bunch film techniques and so on.
The promotional booth didn’t look bad either. Very handy to transport too.
Here’s the clip:
Director: Eric Cruz (Wieden+Kennedy, Tokyo)
Music, Sound: Sun An
Illustrator: Paul Huang
Animations: Chris Riehl, Sean Starkweather
More info and pics at Neu Black
Via: Lichtgeraakt
a sensitive type
March 8, 2007 at 8:28 am
Someone should inform Coolzor that “Japanimation” is a bad word, loaded with the racist parsing of “Jap Animation.” The correct word is “anime” not “Japanimation.” Only ignorant gaijin say or write “Japanimation.”
Coolz0r
March 8, 2007 at 8:29 am
… changed post title :) Moved comments here.
/bows head
“I learned it from The Simpsons and it sounded cool”
Signed,
Ignorant gaijin.
a sensitive type
March 8, 2007 at 8:44 am
Fast fix! Very nice work. Thanks.
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