This campaign got sent in and nominated for the previous Adprint festival, but unfortunately didn’t make it to the prize winners. Nevertheless, quite an amusing campaign with very entertaining images. The one with the soldier is really way too funny. I can think of a dozen of products that could replace the socks, like cheese and so on, which would make the concept very useful in different contexts. I love these. Great job!
Copy:”Ephydrol. Gets rid of deadly foot odor.”
Agency: TBWA\Paris
Team: Gerard/Huet