I totally love the concept of this ad, which has been made for the British Natural History Museum. If it was me, I’d be dead already because I still haven’t spot the lion as I write this. I’m intrigued for two reasons: the first one is that I still haven’t found that lion after 10 minutes of looking, which reminds me of the fact that I should go to the optician really soon. The second reason is: for a national history museum, which can be quite boring to advertise for, this ad is pretty damn good. It caught my attention and kept me looking for longer than most ads do.
Agency: Burkitt DDB
Thanks, Dave
Eli
March 1, 2007 at 8:35 pm
The lion is slightly above the space between “lion” and “by”.
plazz
March 1, 2007 at 8:54 pm
don’t mean to alarm you … but it took me 3 seconds
maybe that opticion isn’t the baddest of ideas
Tom Bernaerd
March 1, 2007 at 9:07 pm
look between Lion and By and move up a centimeter
Erik van Roekel
March 1, 2007 at 9:34 pm
Nice ad! Have you found the lion yet ? ;-)
Nathan
March 1, 2007 at 9:42 pm
Above the space between “lion” and “by.”
Kitty want a treat?
Pablo
March 1, 2007 at 10:14 pm
Haha it’s great! The lion is between letters “N” of “Lion” and “B” of “By”, just above them. Regards!
Coolz0r
March 1, 2007 at 10:15 pm
Appointment with optician set. :)
Serge
March 1, 2007 at 11:11 pm
I thought that the “orange grass” right in the foreground was actually the top of the lion’s hair. Hence the ‘you’d be dead by now’. Although I do seem to notice a lion where the others say it is too. And who said there was only one lion? But then again: I wear glasses, so…
michiel noens
March 2, 2007 at 11:19 am
Yeah, you really have a problem man! It only took me half a second after scrolling down to see the lion!
Coolz0r
March 2, 2007 at 11:41 am
Yeah, okay, I was looking too high :) I totally didn’t see it. Now it’s so obvious that I can’t miss it either, as soon as I look at the picture it’s the first thing I see. Was fun though. :)
Blog personal despre publicitate » Vezi leul ?
March 2, 2007 at 1:03 pm
[...] [via] Taguri : prints [...]
gabriela de bernardi
March 4, 2007 at 6:11 pm
Most inspiring as an ad……congratulations
gabriela