Okay. On the one hand this is super cool because it hasn’t been used that much yet. On the other hand, if too much people start to do this, it might become irritating. What you need to do is find a large building (plenty of those), and use ‘the device’ as promoted by G.R.L., a production of Eyebeam with support of the Atelier Rijksbouwmeester -the Atelier of the Chief Government Architect- an institution which intends to stimulate the quality of architecture in the Netherlands, not only where it concerns the central government of the Netherlands, but also beyond. This is an example of that ‘beyond’. It’s an art project, but it can easily find it’s way into the marketing and advertising landscape. It’s not the same as the beamvertising campaign we’ve seen earlier for Sportlife, where the images of a moving skateboarder were projected on shopfronts and outer walls of houses in several big cities in The Netherlands. This is ‘Laser Advertising’. It’s alike, but not the same thing.
Urban Spam: Laser Art
23
Feb
2007
Laser Advertising « Simple Complications
February 26, 2007 at 5:20 am
[...] Laser Advertising 26 02 2007 Watch here. [...]
Martina
February 27, 2007 at 9:03 am
I love the idea that right from the title you call it “urban spam”. In the end, as citizens that’s what it is, as marketers maybe we should have a more positive attitude. But marketers are citizens, therefore we can’t help it :-)
Forward Marketing - el blog de 101rpm » Blog Archive » Publicidad de altura
February 28, 2007 at 6:45 pm
[...] y a las proyecciones le sumamos la posibilidad de interactuar con las mismas, el resultado es “Laser Art”, un proyecto artístico de Eyebeam con la ayuda del taller Rijksbouwmeester que, por su originalidad [...]
Mark
November 28, 2007 at 12:10 am
Where can I get this “device”?