Shortly after the ‘feel-no-loneliness-anymore’ bed gear, we get pointed to Axe’s latest bathroom stunt in which towels with suggestive prints are being distributed amongst horny men adventurous youngsters. Once again Axe is pointing you in the corner of the sad lonely wanker with this funny yet quite useless gadget. I have to admit, it looks good in the pictures, but seriously, what man is patient enough to see if the print is adjusted in the right way? I can’t imagine any time on which I’d have ever put a towel around my waist to cover things up anyway. I either stand around naked or I get dressed. Walking around like this is more of a thing for women. Still. Funny to look at.
Agency: Lowe MENA, Dubai
Creative Director / Art Director: Dominic Stallard
Creative Director / Copywriter: Clinton Manson
Copywriter: Ma’n Abu Taleb
Account Management: Joseph Makhoul
Thanks for the pointer, Dave
Via: IbelieveInAdv
Christian
February 21, 2007 at 1:32 pm
Isn’t it time somebody pointed out these “campaigns” are not “guerilla” campaigns but internet campaigns.
You have *one* towel made, take a pic and seed it to a few blogs, within a month half a million views. Online, not in some bathroom.
It’s not about wether “you would wear one around your waist”, but wether you’d post this pic on your blog, which you did.
towels
February 24, 2007 at 4:40 am
They’re cool, but not to be taken too seriously. Nonetheless, i’m going to try to find myself one of these.
Bookmarks (09.03.2007) | Fabu(TM)
March 9, 2007 at 11:18 pm
[...] retro design art flickr photos)6 – Got Cum? (Tags: blog adult)7 – Tabuto (Tags: flash games)8 – Axe Towels (Tags: advertising)9 – Cute Girls In Stupid Sunglasses (Tags: nonsense photos blog)10 – Web-Sites [...]
Sexual Axe Towels at Random Good Stuff - The Entertainment Blog
March 23, 2007 at 6:53 pm
[...] Source: coolz0r [...]
Sex Handtuch von Axe at Totalblogal
March 23, 2007 at 7:02 pm
[...] Source: coolz0r [...]
greg
March 24, 2007 at 9:50 am
I find it interesting that Axe’s misogynist messages are marketed so heavily while the parent company which owns them (Unilever) also owns Dove and their women’s empowerment message, the so-called campaignforrealbeauty
Nerd Approved - News and Reviews - » Axe “Get Some” Towels: Be The Envy of The Locker Room
March 24, 2007 at 4:54 pm
[...] Coolz0r / RGS [...]
Jim
March 26, 2007 at 5:18 am
Maybe I’m totally desensitized (or not), but I find it absurd that these towels with playful sexual connotations would be classified as “misogynistic”.
Please brother! Give the PC crapola a rest.
jim
tim
March 26, 2007 at 5:25 am
bravo
Gena Lyon
June 5, 2007 at 8:02 pm
Where can you purchase these towels????????????????
tax agent
June 14, 2007 at 7:41 am
Awesome, really dig these for a bit of fun.