I’m in Munich at the moment to attend a 4-day class for Microsoft. When I arrived at the airport and was still waiting for my luggage to come out of the black luggage-spitting-hole, I noticed this really cool billboard for BMW and I just had to snap a picture of it. Sorry for the low quality, it was taken with my mobile phone. What they did here was recreate the front look of the new BMW series in metal, and place a picture of the engine behind the real ventilation grill. The billboard was at least 4 meters high and I estimate it’s around 6 or 7 meters long. I snapped a sideview picture as well to show the construction of it. Damn impressive.
I hadn’t seen car advertisement like this before, although I’m well aware of the fact it must’ve been done already, somewhere, by someone. I can tell you this: it works. At least 7 people were taking pictures of it together with me. All of the same flight. If that happens with every flight…
David Wen
January 23, 2007 at 9:53 am
Isn’t it funny how everytime a gigantic ad is created, everybody takes pictures of it?
i.e. Giant Nike soccer balls, giant objects (cows, muffins, etc) on billboards, and others.
But I do agree with you though; it does work.
JP
January 23, 2007 at 12:39 pm
It’s like that campaign for Eurostar in London and Brussels, or where was it exactly with those huge posters. Quite impressive and those things do seem to work (cfr. mini campaign a couple of days ago in this blog).
Jim Lane
January 24, 2007 at 9:16 am
I’ve seen pics of several – but the one that sticks in my mind was the cross-freeway German soccer goalie done for the World Cup.
Blog personal despre publicitate » Iar BMW, un billboard tridimensional
February 4, 2007 at 8:46 am
[...] Se află în aeroportul din Munich, a fost pozat de Coolz0r. Masca din faţă a unui BMW a fost adusă la dimensiuni mari, adică 4 metrii înalţime, pe 6-7 metrii lungime, cu o poză cu motorul care se vede prin grilaj. Mai multe citiţi aici. [...]