Cool Marketing Thoughts

Like I already mentioned on my other blog, it’s been a very very busy week. I had to run from one meeting to the other to get myself up to date and informed about everything that’s going on for the Windows Vista launch event of January 30th. I myself am taking care of the virtual pillar of the event, namely the live streaming into Second Life on over a dozen of locations in the game. It’s going to be one frigging huge event. Together with One Agency, which is taking care of the stream conversion, we’re placing huge movie screens at the clubs everywhere in the game, to stream a live concert of Praga Khan that will be simultaneously broadcasted on the MSN.be website, 3G (mobile streaming) and then of course also in the virtual world. The real life event will be at the famous Atomium, a national monument that looks like a gigantic molecular structure. It’s a prestigious location, and every sphere of the construction will have its own theme. The real life event will have around 850+ guests, the stream to Second Life will (if all goes well) takes another 1500 gamers to the Vista and Office 2007 launch event for a free and live concert. I don’t think any concert has ever been streamed on that scale, ever. Fingers crossed and hope it works out fine. I’ll keep you posted.

Active balls of the Atomium will feature:

• Music Sphere
  Unique digital concert, relaxing atmosphere,… Highlights: Vista Music and surrounding features
• Digital Memories
  A Unique picture-editing workshop, where the Photo-Touch-Up from Vista will be explained. Michiel Hendryckx, one of the better Belgian press photographers will give tips there as well.
• Innovation Made In Belgium
  Innovative cases by Belgian companies. Highlights: Vista’s productivity environment.
• Personal Productivity
  Classroom of the future, Office 2007 Quiz,… Highlights: the Vista PC with Office 2007 suite.
• Gaming
  Challenge ‘enfant terrible’ Frank Molnar on the gigantic plasma screens. Highlights: Vista Games Explorer.
• Tv & Movies
  HD imaging with director Wim Robberechts, learn to create your own movies and pictures in HD. Create your own personalized DVD of ‘Belgium, The Movie’ (and take it home with you afterwards). Highlights: the HD revolution, supported by Vista.
• Top sphere: VIP lounge, surprizes and stuff I can’t talk about yet.

I’ll tell you more as soon as I can. Belgian launch site: (Dutch/French) ExperienceTheWow.be