BBDO Italy did something pretty impressive with a real-sized fiberglass Mini that was mounted on a moving platform. The platform could move the car up and down along the building, creating a yo-yo effect to tease passers-by. This is really cool and a very good idea, although I can’t see the link between a yo-yo and a mini, except for the fact it makes it look like a toy, and maybe ‘very light’. The strength of the action is really the visibility and the effect it has on the people who spot it.
Via A/D Goodness