Nike has released 4 types of sneakers which are based on a laser technology. In a pretty eye-catching way they’re communicating this in France with some outdoor goodness: the billboard is made from a metal plate and the impression of the shoe and the copy are laser engraved in the plate. It’s pretty cool to see, especially with the red glow they’ve put behind it to make it stand out more. At night it looks really funky, as you can see below. I like it very much that together with the pics of the ads, the ‘making of’ is going around. That kind of shows off how they created this piece of urban art. I don’t think many homies will be able to resist the temptation of buying them. I bet there’s an empty space on many shoe shelves, begging to be filled with a pair of shiny sneakers like these.
Agency: DDB, Paris
Via: AdArena
rogers
January 15, 2007 at 2:53 am
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