Here’s another nice campaign from Belgium. I like the visuals they’ve chosen to match with the names of the music artists, especially the one with the guy who’s filling all the little ducks with air. It’s a nice way to think of the concept, although it makes me wonder what the ‘reverse’ side would be. If good music makes good people, then bad music makes bad people. So all of you who listen to Cradle Of Filth, Paradise Lost, Marilyn Manson or Deicide: your mom was right! The music is causing you all to be bad! :) But seriously, it’s a funny campaign.
Clip: Hunter
Client: Pure FM
Agency: Duval Guillaume Brussels
Account Team: Olivier Henet, Denis Henet, Isabel Peeters
Creative Directors: Katrien Bottez, Peter Ampe
Copy: Virginie Lepère, Benoît Menetret
Art Directors: Fred Van Hoof, Jean-Marc Wachsmann
TV Producer: Dieter Lebbe
Graphic Designer: Cécile Van Caillie
Typography: Cécile Van Caillie
Production Company: Czar
Director: Brecht Vanhoenacker
Producer: Eva Van Riet
Music: Soldout, Yves Brunson (arrangements)
Photographer: Gregor Colienne
Retouching: Fred Dupont
Media: Magazines, posters, TV, cinéma
GATTACA » La buena música hace a la gente buena
January 16, 2007 at 6:03 pm
[...] Leyendo Consumo (campaña publicitaria Energyvores del gobierno belga para evitar el consumo excesivo de energía) en Im Conciencia Blog encontré esta otra creativa campaña publicitaria: Good Music Makes Good People – Coolz0r – Marketing Thoughts [...]
Iphi » Blog Archive » Waarom PureFM heerst.
January 30, 2007 at 1:22 pm
[...] Omdat goede muziek goede mensen maakt. En omdat ik niet mag SMS’en terwijl ik met de auto rij: [...]
annoyed
September 7, 2007 at 6:42 pm
Just wanted to say that im 16 and a grade a student with no criminal record of any kind and I am not a bad person. Your campaign is a complete waste of time. I happen to listen to cradle of filth, marylin manson, deathstars, hanzel und gretyl, evanescence—you name it. And I would like to say I am normal. Because I am and so are all of my friends. Its people like the campaign editors that arent normal. Too busy trying to make sense of the bad in the world that they blame the unique and different!