… and I want to paint it black. That must’ve been the general idea behind this campaign. This is an interesting take on the idea to advertize for permanent markers. Instead of trying to highlight the features of the markers and centering the campaign around the visuals of the markers, you could also try to focus on the quality (and quantity) of the ink. So, you rent three billboards next to each other, have them almost entirely printed in black and leave like 2% of the total space available for product display. The message you transmit it is ultra strong: the marker does exactly what it’s supposed to do. And it lasts a really really long time.
Agency: Scholz & Friends, Berlin
Via AdArena | A/D Goodness